SG: The Trusted Name Behind Indian Cricket
SG: The Trusted Name Behind Indian Cricket When you think of Indian cricket, your mind may jump to legendary players, thrilling matches, and passionate fans. But behind the scenes, one brand has consistently supported the game at every level: SG (Sanspareils Greenlands) . Whether it’s the red ball used in Test matches or the bats in the hands of India's finest players, SG has become a cornerstone of Indian cricket. A Legacy Rooted in Cricket Founded in 1931 in Meerut, Uttar Pradesh, SG started as a sports goods company but quickly rose to prominence in cricket. What began as a small family business has today become India’s largest cricket gear manufacturer and one of the most trusted brands in the sport worldwide. Interestingly, SG was originally in partnership with the British brand Duke & Son , which helped introduce high-quality cricket balls to the Indian market. Over time, SG developed its own identity and became known for producing cr...